Juul Addiction Lawsuit

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Morgan & Morgan is reviewing claims on behalf of Americans who used a Juul vaporizer prior to November of 2018 and before turning 18 years of age, and who subsequently developed a nicotine addiction. 

Juul vaporizers (aka vapes or e-cigarettes) are one of the most popular personal electronic gadgets in one of the fastest-growing consumer categories in the country. Millions of people use Juul vapes and pods, and millions of the devices are sold every year. 

Juuls vapes are marketed to the public as regular cigarette replacements, claiming to be a safer alternative for adults looking to quit smoking. The vapes work They work by heating up nicotine-containing flavored oils that come in sealed replaceable, single-use Juulpods to create a vapor that can be inhaled by the user. The slim, slickly designed devices are about the size of a USB stick. 

The idea is that cigarette smokers can get their nicotine in a manner that somewhat replicates the regular smoking experience, but without the health risks. But the supposed safety of Juul vapes may be an illusion, and the mass popularity of these products may just be replacing one public health crisis with another; especially for a new generation of children and teens. 

The reason is two-fold: 

  • Nicotine on its own is a dangerous chemical that can have serious health consequences, and it’s extremely addictive, especially for children and teens. Once addicted, it’s also extremely difficult to quit, and can often only be accomplished at great expense and with a lot of pain. 
  • The effects of inhaling vaporized oils and the other substances contained in vaping liquids are still not fully understood, and may be linked to a variety of illnesses including a serious condition known as “popcorn lung”. 

For years, Juul failed to warn users about these dangers. And when combined with the significant evidence that Juul deliberately marketed their products to children and teens, and the mass popularity of Juul vapes among the youth of this country, it is likely that Juul bears responsibility for serious health damage to many people. 

Morgan & Morgan is investigating claims against Juul, and is reviewing potential cases for free. If you or a loved one used a Juul vaporizer while under 18, and subsequently became addicted to nicotine, call today for your free consultation.

JUUL Lawsuit Guide

The Dangers of Nicotine Addiction 

Nicotine is a toxic chemical. It negatively affects blood pressure and blood sugar levels, causes ulcers, and even promotes plaque buildup on artery walls, among a host of other ailments. 

Nicotine is also severely addictive on a chemical level, creating a dependence that is both harmful and costly. It generates a compulsion to keep purchasing and consuming often dangerous and expensive products, and it causes physical and mental pain whenever a user tries to break the addiction. Giving up nicotine can be a painful and expensive process, sometimes even requiring a stay in an addiction recovery or rehabilitation treatment facility.

The danger of addiction is even worse for the not-yet fully developed brains off children and teens.

A Broken Promise?

Juul says that its mission is to "improve the lives of the world’s 1 billion adult smokers by eliminating cigarettes.” That is a noble goal. Regular combustible cigarettes made from tobacco have caused untold pain, suffering, and destruction for billions of people around the globe. Ending that misery would be an incredible triumph. 

But Juul is also a business trying to make a profit — and at that, it has been very successful. Their products first  hit the market in 2015, and as of May 2020, Juul Labs was valued at more than $12 billion (as of May 2020). 

There is reason to believe that a lot of Juul’s success can be attributed to its popularity with children and teens (according to the FDA, more than 3.5 million children and teens used an e-cigarette in 2018.) Juul certainly seemed to think so. They went to market selling vape pods with sweet and fruity flavors, they advertised on channels frequented by teens, and they even by sent a company representative into a high school classroom to convince teens that Juul is safe.

This is made worse by the fact that before the vaping revolution, youth cigarette smoking was at an all-time low. Most middle and high-school age kids are not smokers, and for them, Juul isn’t a way to quit smoking but a brand-new hobby — one they may think is cool, fun, and safe. They don’t know that there’s a good chance they’re picking up a dangerous lifelong chemical addiction. 

Helping adults quit smoking is a worthy pursuit, but not at the price of doing potentially severe health damage to the next generation. 

We’ll Fight for You, for Free

If you or a loved one has developed a nicotine addiction or suffered other harm after using a Juul vaporizer prior to turning 18, we want to hear from you. If the first use of the product was before November 2018, you may have a case for compensation. 

Please call us now to set up a free, no-obligation consultation. We’ll investigate your claim at no charge, and we get paid only if you win. We’ve fought Big Tobacco for decades, and we’re ready for this next battle for the health and rights of our clients.


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5300 NW 33rd Ave, Suite 219
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Panama City
1022 W. 23rd St., Suite 630 32405
101 Riverfront Blvd, Suite 600 34205
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Has Juul had to pay out any penalties or damages in lawsuits to date?

Major legal actions against Juul have only begun in recent months, so we have not yet begun to see verdicts or settlements in those cases. 

How addictive is a Juul device?

Since its beginning, Juul has proudly advertised its Juul vapor pods as the most nicotine-heavy e-cigarette pods on the market. One Juul pod is equivalent to the nicotine content of an entire pack of regular cigarettes. The process of becoming addicted to nicotine is inexact, and may vary from person to person. But especially for young people –  who are more susceptible to chemical addictions than adults in general –  it would be fair to describe Juul vaping as “extremely addictive.”

What about other kinds of damage besides nicotine addiction?

Morgan & Morgan fights for the people whenever a corporation or manufacturer fails to keep products sold to the public safe. There have been multiple incidents of e-cigarettes exploding or catching on fire and causing injury, as well as scores of reports of cancer or other lung-related illnesses linked to e-cigarette use.  If you or a family member has suffered an injury or illness related to a Juul or other e-cigarette device, please contact us right away for a free consultation. We want to pursue justice and the potential for compensation on your behalf. 

Is there an age limit for a Juul lawsuit?

At this time, Morgan & Morgan is only filing claims filed on behalf of Juul users who became addicted before they turned 18.

Can I file a claim on behalf of my child?

You can. If you are the parent or legal guardian of a child or teen who has become addicted to nicotine because of their Juul use, you have the right to file a lawsuit on their behalf. We want to help you potentially recover compensation that can be used towards the treatment of that addiction, as well as other associated costs.

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