Data Targeting


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    Below are some data points that information provider Axciom (AKA USDATA) uses to identify people for marketing purposes:

    CONSUMER

    Individual
    • Age 2-Year Increments
    • Date of Birth
    • Education
    • Gender Code
    • Inferred Household Rank
    • Occupation
    • Political Party
    • Prefix Title
    Homeowner
    • Age Head of Household
    • Age Ranges in Household (Adult)
    • Business Owner
    • Census Median Household
    • Income (hundreds)
    • College Graduate
    • Community Involvement - Financial Support
    • Community Reinvestment Act (CRA)
    • Dwelling Type
    • Education - Head of Household
    • Generations in Household
    • Green Living
    • Household Size
    • Income
    • Length of Residence
    • Life Insurance Policy Owner
    • Marital Status
    • Number of Adults
    • Number of Children
    • Occupation - Head of
    • Household
    • Political Party - Head of Household
    • Presence of Children
    • Probable Teen Driver
    • Senior Adult
    • Single Parent
    • SOHO Indicator
    • Telephone Number
    • Veteran
    • Working Woman
    • Young Adult (Household)
    Ethnicity
    • Country of Origin
    • Hispanic Language Preference
    • Race Code
    • Assimilation Index
    • Country of Origin
    • Ethnic Code
    • Ethnicity Group
    • Language Preference
    • Religious Affiliation
    Home Information
    • Home Equity Available
    • Home Expiration Date - Loan Month
    • Home Expiration Date - Purchase Month
    • Home Market Value
    • Home Purchase Amount
    • Home Purchase Date
    • Homeowner / Renter
    • Lender Type 1
    • Loan Amount 1
    • Loan Date 1
    • Loan to Value Range
    • Pool
    • Year Built
    Life Events
    • Child Nearing High School Graduation
    • New Parent
    • Newlyweds
    • Recent Divorced
    • Recent Home Buyer
    • Recent Mortgage Borrower
    Automotive
    • New Car Buyer
    • Truck/Motorcycle/RV
    • Vehicle - Dominant Interest
    • Vehicle - Intend to Purchase
    • Vehicle - Known Owned Number
    • Vehicle Make
    • Vehicle Year
    • Vehicle Insurance Renewal Month
    • Vehicle Type
    • Vehicle Verification Date
    Health
    • Allergy-Related
    • Arthritis/Mobility
    • Cholesterol Focus
    • Diabetic
    • Disabled
    • Homeopathic
    • Organic Focus
    • Orthopedic
    • Senior Needs
    Lifestyle Interests
    • Grouping
    • Environmental Issues
    • Equestrian
    • Exercise - Aerobic
    • Exercise - Running / Jogging
    • Exercise - Walking
    • Exercise / Health Grouping
    • Fashion
    • Fishing
    • Food - Vegetarian
    • Food - Wines
    • Foods - Natural
    • Games - Board Games/Puzzles
    • Games - Computer Games
    • Games - Video Games
    • Gaming - Casino
    • Gaming - Lottery
    • Gardening - Interest
    • Grouping
    • Golf
    • Grandchildren
    • Health / Medical
    • High Tech Living
    • Highbrow
    • History / Military
    • Home Furnishings/Decorating
    • Home Improvement
    • Home Improvement - Do-ItYourselfers
    • Home Improvement
    • Grouping
    • Home Living
    • House Plants
    • Hunting / Shooting
    • Investing / Finance Grouping
    • Investments - Foreign
    • Investments - Personal
    • Investments - Real Estate
    • Investments - Stocks/Bonds
    • Money Seekers
    • Motorcycling
    • Movie / Music Grouping
    • Movie Collector
    • Movies at Home
    • Music - Avid Listener
    • Music - Home Stereo
    • Music Collector
    • Music Player – Audio
    • Equipment
    • NASCAR
    Lifestyle Interests
    • Arts
    • Auto Work
    • Aviation
    • Beauty and Cosmetics
    • Biking / Mountain Biking
    • Boat Owner
    • Boating / Sailing
    • Broader Living
    • Camping / Hiking
    • Career
    • Career Improvement
    • Cat Owner
    • Celebrities
    • Children's Interests
    • Christian Families
    • Collectibles - Antiques
    • Collectibles - Arts
    • Collectibles - Coins
    • Collectibles - General
    • Collectibles - Sports Memorabilia
    • Collectibles - Stamps
    • Collectibles and Antiques Grouping
    • Collector Avid
    • Common Living
    • Community / Charities
    • Computers
    • Consumer Electronics
    • Cooking - General
    • Cooking - Gourmet
    • Cooking - Low Fat
    • Cooking / Food Grouping
    • Crafts
    • Cultural / Artistic Living
    • Current Affairs / Politics
    • Dieting / Weight Loss
    • DIY Living
    • Dog Owner
    • Education Online
    • Electronics / Computers
    Lifestyle Interests (cont.)
    • Other Pet Owner
    • Outdoors Grouping
    • Parenting
    • Photography
    • Professional Living
    • Reading - Audio Books
    • Reading - Best Sellers
    • Reading - Financial Newsletter
    • Subscribers
    • Reading - General
    • Reading - Magazines
    • Reading - Religious /
    • Inspirational
    • Reading - Science Fiction
    • Reading Grouping
    • Religious / Inspirational
    • RV
    • Science / Space
    • Scuba Diving
    • Self Improvement
    • Sewing/ Knitting / Needlework
    • Smoking / Tobacco (Age
    • Sensitive - Use w/Age 2-YearIncrements)
    • Snow Skiing
    • Spectator - TV Sports and more!
    Buying Activities
    • Apparel - Men's Big and Tall
    • Apparel - Children's
    • Apparel - Men's
    • Apparel - Women's - Petite
    • Apparel - Women's - Plus Sizes
    • Apparel - Women's
    • Arts & Antiques - Antiques
    • Arts & Antiques - Art
    • Automotive, Auto Parts & Accessories
    • Books & Magazines - Magazines
    • Books & Music - Books
    • Books & Music - Books - Audio
    • Children's Apparel - Infants & Toddlers
    • Children's Learning & Activity Toys
    • Children's Products - General
    • Children's Products - General - Baby Care
    • Children's Products - General - Back- toSchool
    • Computing/Home Office - General
    • Electronics, Computing & Home Office
    • Donation/Contribution
    • DVDs/Videos
    • Buying Activities (cont.)
    • Electronics & Computing - TV/Video/
    • Movie Watcher
    • Gardening - Buying Activity Grouping
    • Health & Beauty
    • High End Appliances
    • Home & Garden
    • Hunting
    • Jewelry
    • Interests & Passions - Collectibles
    • Interests & Passions - Crafts/
    • Hobbies
    • Luggage
    • Magazines
    • Membership Clubs
    • Military Memorabilia/Weaponry
    • Musical Instruments
    • Off-Road Recreational Vehicles
    • Pets
    • Photography & Video Equipment
    • Sports & Leisure
    • Telecommunications
    • Travel
    • Value-Priced
    • General Merchandise
    • Young Men's Apparel
    • Young Women's Apparel
    Segmentation
    • Nielsen IPA
    • Nielsen P$ycle
    • Nielsen Prizm HH
    • Nielsen Prizm ZIP
    • Personicx Classic
    • Personicx Digital
    • Personicx Financial
    • Personicx Hispanic
    • Personicx Insurance
    • Personicx Lifestage

    Business

    Industries
    • SIC Code
    • NAICS Code
    • Firmographics
    • Contact Title
    • Business Start Year
    • Employee Size Range
    • Ethnic Owned
    • Ethnicity
    • Franchise Code
    • Gender of Contact
    • Name Present Flag
    • Sales Volume Range
    • SOHO Flag
    • Years in Business
    • Website URL

    Saturation

    Demographics
    • African American Householder %
    • Asian Alone Householder %
    • City or Rural Addresses
    • College Addresses
    • Do It Yourselfers Index
    • Dwelling Type
    • Family HH with people under 18%
    • Gender of Primary
    • Person Health and Fitness Index
    • HH Count (per ZIP & CRRT)
    • Hispanic Householder %
    • Median Age Population 18+
    • Median Household Income
    • Median Value Owner-Occupied
    • Housing
    • Median Years of Education
    • for those 25+
    • Omit Drop Addresses
    • Owner Occupied Units %
    • Rent/Own
    • Renter Occupied Units %
    • Residential/Business Selector
    • Route Types
    • Seasonal Addresses
    • Trailer Addresses
    • Travel Index

    New Mover

    Homeowner
    • Home Market Value– Estimated Ranges
    • Homeowner/Renter
    Address
    • Address Lines
    • Distance of Move
    • History Flag
    • Previous Address Flag
    • Record Receipt Date
    • (Pub Date)
    • Transaction Code
    • ZIP4 Record Type
    Household
    • Age Head of HH
    • Census Median Income
    • Dwelling Type
    • Education Head of HH
    • Gender of Primary Owner
    • HH Income–Estimated
    • Hispanic Language Preference
    • Marital Status
    • Number of Children
    • Presence of Children
    • Race Code
    • Trust Flag