Although premium beauty products often come with a steep price tag, consumers know it’s better to pay a little more to take advantage of the benefits the products offer. But where do consumers turn if the real-deal cosmetics they trusted for great results have ingredients that don't deliver?
Here are three beauty products known for having potentially bogus ingredients that don’t provide their advertised benefits:
Strivectin Potent Wrinkle-Reducing Treatment
Strivectin claimed their Potent Wrinkle-Reducing Treatment was “clinically proven to change the anatomy of a wrinkle” with ingredients like “potent elastin-stimulating peptides.” However, according to board certified dermatologist Fayne L. Frey, M.D., anti-wrinkle creams are merely moisturizers, and cannot reverse signs of aging.
The FDA issued a warning letter to Strivectin about their Potent Wrinkle-Reducing Treatment, objecting to their product language. Along with Strivectin’s ingredients not being proven to remove wrinkles, Strivectin’s product language implies the product is a drug, which has not been through the FDA’s review process.
Reviva Labs Spider Vein & Rosacea Day Cream w/Vitamin P
Reviva Labs also came under fire by the FDA for their Spider Vein & Rosacea Day Cream W/Vitamin P product, which claimed to diminish dark spots and interfere with melanin production using kojic acid.
While kojic acid is known for its skin-lightening applications, the product’s language implies that it can cure the long-term skin condition rosacea and spider veins. These medical claims crossed the line, and while the FDA cannot regulate cosmetics it can take action against beauty products that are sold as a drug. The FDA stated in its letter to Reviva Labs, “your above-listed products are not generally recognized as safe and effective for the above referenced uses.”
Fruit of the Earth 100% Aloe Vera Gel
Fruit of the Earth claims their 100% Aloe Vera Gel will aid in the relief of minor sunburns, dry and irritated skin, and insect bites with “the most concentrated amount of fresh aloe vera leaves on the market.” Aloe vera is known for its soothing properties and can help relieve skin discomfort and maintain hair. However, consumers have had suspicions over whether Fruit of the Earth was actually using real aloe vera in their products. Lab tests confirmed these suspicions.
Independent lab test results show that Fruit of the Earth’s products do not contain any detectable levels of glucose, malic acid, and acemannan polysaccharide, the three chemicals that all products claiming to have aloe vera as main ingredient must contain. Those who have purchased this product to relieve their skin irritations have been using a product without any of the verifiable soothing benefits of aloe vera.
Morgan & Morgan is currently investigating these consumer claims that Fruit of the Earth may be using deceptive advertising. If you’ve purchased Fruit of the Earth 100% Aloe Vera Gel and want to see companies like Fruit of the Earth be held accountable for their misleading claims, read more to learn how to participate in our class action lawsuit.