Biography Overview

Jay Holloway's professional life as a lawyer, professor, and author is evidence of his passion for the law. He has been practicing law in Alabama for over 32 years and has tried over 140 civil cases to verdict. In addition to his courtroom experience, Jay served as an Adjunct Professor of Law at Cumberland School of Law, Samford University (teaching Alabama Civil Procedure) and is the current author of Alabama Civil Practice Forms, Fourth Edition. After defending insurance companies and their insureds for 27 years, Jay realized his talents and experience were wasted by helping the powerful game the system in their favor at the expense of the average person. He became aware that insurance companies are solely in the business of making money, and they make the most money by paying injured people as little as possible. An injured individual is at a severe disadvantage when seeking fairness from multi-million dollar corporations with the money to hire lawyers, lobbyists, and to influence lawmakers. The rights of the average person are being trampled upon, and this is a perversion of our American legal system of "justice for all." Morgan & Morgan and Jay are devoted to restoring balance to the system by providing protection and advice to individuals seeking justice from the rich and powerful. They will provide the resources, skill, and fortitude to battle the system and help you navigate the confusing and intimidating legal process. They will level the playing field for you.

Practice Area

  • Boating Accidents
  • Brain Injuries
  • Car Accidents
  • Debt Collection Harassment
  • Dog Bite & Animal Attacks
  • Motorcycle Accidents
  • Personal Injury
  • Premises Liability
  • Product Liability
  • Slip & Fall
  • Spinal Cord Injuries
  • Truck Accidents
  • Wrongful Death

Awards & Recognitions'

  • Best Lawyers in America

Bar Admissions

  • Alabama State Bar
  • United States Supreme Court
  • United States District Court - Northern District of Alabama
  • United States District Court - Middle District of Alabama
  • United States District Court - Southern District of Alabama


  • Cumberland School of Law, Samford University (J.D. 1986)