DATA TARGETING

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Below are some data points that information provider Acxiom (AKA USDATA) uses to identify people for marketing purposes:

CONSUMER

Individual
  • Age 2-Year Increments
  • Date of Birth
  • Education
  • Gender Code
  • Inferred Household Rank
  • Occupation
  • Political Party
  • Prefix Title
Homeowner
  • Age Head of Household
  • Age Ranges in Household (Adult)
  • Business Owner
  • Census Median Household
  • Income (hundreds)
  • College Graduate
  • Community Involvement - Financial Support
  • Community Reinvestment Act (CRA)
  • Dwelling Type
  • Education - Head of Household
  • Generations in Household
  • Green Living
  • Household Size
  • Income
  • Length of Residence
  • Life Insurance Policy Owner
  • Marital Status
  • Number of Adults
  • Number of Children
  • Occupation - Head of
  • Household
  • Political Party - Head of Household
  • Presence of Children
  • Probable Teen Driver
  • Senior Adult
  • Single Parent
  • SOHO Indicator
  • Telephone Number
  • Veteran
  • Working Woman
  • Young Adult (Household)
Ethnicity
  • Country of Origin
  • Hispanic Language Preference
  • Race Code
  • Assimilation Index
  • Country of Origin
  • Ethnic Code
  • Ethnicity Group
  • Language Preference
  • Religious Affiliation
Home Information
  • Home Equity Available
  • Home Expiration Date - Loan Month
  • Home Expiration Date - Purchase Month
  • Home Market Value
  • Home Purchase Amount
  • Home Purchase Date
  • Homeowner / Renter
  • Lender Type 1
  • Loan Amount 1
  • Loan Date 1
  • Loan to Value Range
  • Pool
  • Year Built
Life Events
  • Child Nearing High School Graduation
  • New Parent
  • Newlyweds
  • Recent Divorced
  • Recent Home Buyer
  • Recent Mortgage Borrower
Automotive
  • New Car Buyer
  • Truck/Motorcycle/RV
  • Vehicle - Dominant Interest
  • Vehicle - Intend to Purchase
  • Vehicle - Known Owned Number
  • Vehicle Make
  • Vehicle Year
  • Vehicle Insurance Renewal Month
  • Vehicle Type
  • Vehicle Verification Date
Health
  • Allergy-Related
  • Arthritis/Mobility
  • Cholesterol Focus
  • Diabetic
  • Disabled
  • Homeopathic
  • Organic Focus
  • Orthopedic
  • Senior Needs
Lifestyle Interests
  • Grouping
  • Environmental Issues
  • Equestrian
  • Exercise - Aerobic
  • Exercise - Running / Jogging
  • Exercise - Walking
  • Exercise / Health Grouping
  • Fashion
  • Fishing
  • Food - Vegetarian
  • Food - Wines
  • Foods - Natural
  • Games - Board Games/Puzzles
  • Games - Computer Games
  • Games - Video Games
  • Gaming - Casino
  • Gaming - Lottery
  • Gardening - Interest
  • Grouping
  • Golf
  • Grandchildren
  • Health / Medical
  • High Tech Living
  • Highbrow
  • History / Military
  • Home Furnishings/Decorating
  • Home Improvement
  • Home Improvement - Do-ItYourselfers
  • Home Improvement
  • Grouping
  • Home Living
  • House Plants
  • Hunting / Shooting
  • Investing / Finance Grouping
  • Investments - Foreign
  • Investments - Personal
  • Investments - Real Estate
  • Investments - Stocks/Bonds
  • Money Seekers
  • Motorcycling
  • Movie / Music Grouping
  • Movie Collector
  • Movies at Home
  • Music - Avid Listener
  • Music - Home Stereo
  • Music Collector
  • Music Player – Audio
  • Equipment
  • NASCAR
Lifestyle Interests
  • Arts
  • Auto Work
  • Aviation
  • Beauty and Cosmetics
  • Biking / Mountain Biking
  • Boat Owner
  • Boating / Sailing
  • Broader Living
  • Camping / Hiking
  • Career
  • Career Improvement
  • Cat Owner
  • Celebrities
  • Children's Interests
  • Christian Families
  • Collectibles - Antiques
  • Collectibles - Arts
  • Collectibles - Coins
  • Collectibles - General
  • Collectibles - Sports Memorabilia
  • Collectibles - Stamps
  • Collectibles and Antiques Grouping
  • Collector Avid
  • Common Living
  • Community / Charities
  • Computers
  • Consumer Electronics
  • Cooking - General
  • Cooking - Gourmet
  • Cooking - Low Fat
  • Cooking / Food Grouping
  • Crafts
  • Cultural / Artistic Living
  • Current Affairs / Politics
  • Dieting / Weight Loss
  • DIY Living
  • Dog Owner
  • Education Online
  • Electronics / Computers
Lifestyle Interests (cont.)
  • Other Pet Owner
  • Outdoors Grouping
  • Parenting
  • Photography
  • Professional Living
  • Reading - Audio Books
  • Reading - Best Sellers
  • Reading - Financial Newsletter
  • Subscribers
  • Reading - General
  • Reading - Magazines
  • Reading - Religious /
  • Inspirational
  • Reading - Science Fiction
  • Reading Grouping
  • Religious / Inspirational
  • RV
  • Science / Space
  • Scuba Diving
  • Self Improvement
  • Sewing/ Knitting / Needlework
  • Smoking / Tobacco (Age
  • Sensitive - Use w/Age 2-YearIncrements)
  • Snow Skiing
  • Spectator - TV Sports and more!
Buying Activities
  • Apparel - Men's Big and Tall
  • Apparel - Children's
  • Apparel - Men's
  • Apparel - Women's - Petite
  • Apparel - Women's - Plus Sizes
  • Apparel - Women's
  • Arts & Antiques - Antiques
  • Arts & Antiques - Art
  • Automotive, Auto Parts & Accessories
  • Books & Magazines - Magazines
  • Books & Music - Books
  • Books & Music - Books - Audio
  • Children's Apparel - Infants & Toddlers
  • Children's Learning & Activity Toys
  • Children's Products - General
  • Children's Products - General - Baby Care
  • Children's Products - General - Back- toSchool
  • Computing/Home Office - General
  • Electronics, Computing & Home Office
  • Donation/Contribution
  • DVDs/Videos
  • Buying Activities (cont.)
  • Electronics & Computing - TV/Video/
  • Movie Watcher
  • Gardening - Buying Activity Grouping
  • Health & Beauty
  • High End Appliances
  • Home & Garden
  • Hunting
  • Jewelry
  • Interests & Passions - Collectibles
  • Interests & Passions - Crafts/
  • Hobbies
  • Luggage
  • Magazines
  • Membership Clubs
  • Military Memorabilia/Weaponry
  • Musical Instruments
  • Off-Road Recreational Vehicles
  • Pets
  • Photography & Video Equipment
  • Sports & Leisure
  • Telecommunications
  • Travel
  • Value-Priced
  • General Merchandise
  • Young Men's Apparel
  • Young Women's Apparel
Segmentation
  • Nielsen IPA
  • Nielsen P$ycle
  • Nielsen Prizm HH
  • Nielsen Prizm ZIP
  • Personicx Classic
  • Personicx Digital
  • Personicx Financial
  • Personicx Hispanic
  • Personicx Insurance
  • Personicx Lifestage

Business

Industries
  • SIC Code
  • NAICS Code
  • Firmographics
  • Contact Title
  • Business Start Year
  • Employee Size Range
  • Ethnic Owned
  • Ethnicity
  • Franchise Code
  • Gender of Contact
  • Name Present Flag
  • Sales Volume Range
  • SOHO Flag
  • Years in Business
  • Website URL

Saturation

Demographics
  • African American Householder %
  • Asian Alone Householder %
  • City or Rural Addresses
  • College Addresses
  • Do It Yourselfers Index
  • Dwelling Type
  • Family HH with people under 18%
  • Gender of Primary
  • Person Health and Fitness Index
  • HH Count (per ZIP & CRRT)
  • Hispanic Householder %
  • Median Age Population 18+
  • Median Household Income
  • Median Value Owner-Occupied
  • Housing
  • Median Years of Education
  • for those 25+
  • Omit Drop Addresses
  • Owner Occupied Units %
  • Rent/Own
  • Renter Occupied Units %
  • Residential/Business Selector
  • Route Types
  • Seasonal Addresses
  • Trailer Addresses
  • Travel Index

New Mover

Homeowner
  • Home Market Value– Estimated Ranges
  • Homeowner/Renter
Address
  • Address Lines
  • Distance of Move
  • History Flag
  • Previous Address Flag
  • Record Receipt Date
  • (Pub Date)
  • Transaction Code
  • ZIP4 Record Type
Household
  • Age Head of HH
  • Census Median Income
  • Dwelling Type
  • Education Head of HH
  • Gender of Primary Owner
  • HH Income–Estimated
  • Hispanic Language Preference
  • Marital Status
  • Number of Children
  • Presence of Children
  • Race Code
  • Trust Flag